Shine a spotlight on your success with Yotpo and Dotdigital

In September, Dotdigital and Yotpo expanded their partnership by releasing a second integration between Yotpo Reviews and Dotdigital, to accompany the existing integration between Yotpo Loyalty & Referrals with Dotdigital.

The new integration enables joint customers to take advantage of reviews in campaigns by creating highly personalized and targeted messaging that boosts engagement. This is done by handing a loudspeaker to brand loyalists and champions, to help them share their love of brands and products with other potential customers. 

“We’ve been long-time partners with Dotdigital, focused on our shared mission to help merchants create unique and personalized customer experiences.

“After seeing a lot of success over the years with the Yotpo-built Loyalty & Referrals integration, it was only a matter of time until we added Reviews & Ratings. We are excited that Dotdigital took the initiative and brought it to life.

“The new synergies allow our shared merchants to seamlessly create a truly connected tech stack that boosts results. And the timing couldn’t be more important.”

Itai Bengal, Director of Product Partnerships, Yotpo

“This latest integration with Yotpo shows our commitment to working closely with our partners to  offer our customers the very best product.

“It takes the original Loyalty & Referrals integration with Yotpo and develops it a step further. Now customers can pull UGC-based reviews into their marketing and support their goals of creating highly personalized marketing content at a time when businesses need to push the boundaries of their customer engagement.”

Steve Shaw, CTO, Dotdigital

How can reviews drive conversions?

So why is user-generated content (UGC), such as reviews, so important to brands? Well – quite simply, reviews are one of the most important elements of a new buyer’s journey. Let’s look at some details:

• 93% of consumers say their purchasing decisions are influenced by online reviews
• 84% say that they trust online reviews as much as they do a personal recommendation from a friend or family member
• 68% are willing to pay more for a product with a higher review rating
• 49% see reviews as an absolute must-have when it comes to purchasing a product

We can see that UGC is an incredibly important piece of the puzzle that brands need to get right, particularly since the introduction of social media. Brands now need to be seen online as well as in traditional advertising spaces. This in turn leads to brands fighting for their share of audience attention, taking place 24/7, 365 days a year.

Trust leads to loyalty, which leads to sales

Yotpo is an organization founded with a mission to provide brands with everything they need to create winning customer experiences from discovery to purchase.

It helps brands enable advocacy by leveraging social proof to increase trust and sales. Once trust has been built and the consumer makes their first purchase, Yotpo powers loyalty programs that can turn customers into longtime brand advocates. In turn, this will increase customer lifetime value (CLV) and – with its latest Subscription product – build a recurring revenue stream for brands.

We all know that customer advocacy and retention are incredibly important, no matter which sector or area your business operates in. You may sell a product that a customer buys once in a lifetime, but their review of that product can help attract new customers and keep the cycle going on and on.

It’s estimated that it takes twice as much work to gain a new customer as it does to retain an existing one. Reviews about your brand or product can help encourage potential customers to buy-in into your brand, products, and services, and become a customer.

Reviews and other UGC are probably the most authentic type of content available to help promote brands. It’s unscripted and a first-hand review directly from a customer – either positive or negative. UGC is the 21st-century word-of-mouth referral and enables customers to directly participate in the growth of their favorite brands, rather than sitting on the sidelines.

How does the Yotpo Reviews and Dotdigital integration work?

The integration between Dotdigital and Yotpo Reviews enables joint customers the ability to create campaigns and automated programs that are based on the review score a consumer left.

By proactively following up on negative reviews, brands can fix issues and reward their shoppers, making them more likely to come back. On the flip side, thanking customers for positive reviews, or segmenting consumers by recent positive reviews, allows them to drive more engagement in social posts and, ultimately purchases.

Combined with the Yotpo Loyalty & Referrals integration, merchants can promote their referrals page to customers, provide a meaningful and cost-effective customer acquisition channel, and reward purchases and reviews with loyalty points, turning consumers into loyal brand advocates.

With out-of-the-box campaigns available, customers are able to get up and running quickly, but also have the option to further develop campaigns based on advanced segmentation based on Yotpo Reviews data. 

Virtual Joais, a Brazil-based jeweler set up a program using Yotpo Reviews and Dotdigital with great success:

“We created a program with two emails in order to analyze our buyer personas. At first, the emails were only directed to people who had recently made a purchase on our website, but the program was not working as expected.

“As soon as we received the email about the Yotpo integration with Dotdigital, we had the idea of adding the segment of people who left a 5-star review on Yotpo and it worked very well. In just a few days we saw much more engagement, had the answers we needed and were able to analyze our Buyer Personas.“

Letícia Lessa, Marketing Analyst, Virtual Joias

To find out more about Yotpo and the Dotdigital integration, you can head to their website to find further resources about how to get set up, and how the integration can work for you and your brand.