Customer engagement
Customer engagement refers to the interactions between you and your customer. When a customer interacts with your marketing, they’re engaging with you. Starting from your first interaction and extending well beyond the point of purchase, customer engagement is the driving force behind everything you do.
You need to deliver content and experiences that inspire action and boosts customer loyalty to your brand. These articles will help you do just that.
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Customer engagementHow marketers can win Gen Z loyalty during festival season
Read moreCapture Gen Z’s hearts this festival season with our top tips and ideas. Embrace authenticity, sustainability, and memorable experiences to ensure your brand leaves a lasting impression on this tech-savvy, socially conscious generation.
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Customer engagementWhat is customer engagement and why is it important?
Read moreWe’re all used to hearing about customer engagement. Learn why customer engagement is so popular in marketing and how to measure it.
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Customer dataWhat’s new: WinstonAI updates, SMS in seconds, and the new Dotdigital app
Read moreRead about all the new features launched this September
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AutomationLeverage back in stock notifications to improve customer retention
Read moreWe’ve got your back. How back in stock notifications supercharge loyalty and retention.
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Artificial IntelligenceKey takeaways from Retail Innovation Conference and Expo
Read moreSome key insights from the Retail Innovation Conference and Expo.
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Customer engagementHow to keep up with high consumer expectations
Read moreKeep up with high consumer expectations with these strategic marketing tactics.
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AutomationWhat is customer intent and how to use it in your marketing
Read moreUnlock the power of customer intent to transform your marketing.
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Customer engagementHow to create interactive customer experiences
Read moreBrands must strive to craft memorable customer experiences that captivate and engage their audience.
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AutomationThe ultimate guide to understanding the customer journey
Read moreUnderstanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.
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Customer engagement3 rules for enhancing your martech stack like a pro
Read moreDiscover the essential rules and cutting-edge strategies for pro-level marketing to elevate your game today
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Customer dataHow marketers can use data to shift from acquisition to customer retention
Read moreFind out how you can improve customer retention by using customer data.
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Customer dataHow can you gauge customer interest?
Read moreYour customer engagement strategy can be boosted with contact scoring and eRFM.
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Customer dataOpt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagementHow brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Customer dataZero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Customer engagementHow charities can maintain holiday giving spirit all year long
Read moreDecember is the month of giving, so we’re looking at how charities can encourage this level of activity all year round.
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Customer engagementShine a spotlight on your success with Yotpo and Dotdigital
Read moreDiscover the latest features and benefits of Dotdigital's updated integrations with Yotpo.
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Customer engagementHow to keep customers engaged when your product has a long lifecycle
Read moreHow to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...
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Customer dataNavigate uncertainty with data you can rely on
Read moreNavigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...
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Customer engagementHow to engage every audience this holiday season
Read moreHow to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...
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Cross-channel marketing10 ways to keep your blog relevant
Read more10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...