Customer engagement
Customer engagement refers to the interactions between you and your customer. When a customer interacts with your marketing, they’re engaging with you. Starting from your first interaction and extending well beyond the point of purchase, customer engagement is the driving force behind everything you do.
You need to deliver content and experiences that inspire action and boosts customer loyalty to your brand. These articles will help you do just that.
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Customer engagementHow to nail Hallmark holidays
Read moreHow to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...
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Customer engagementHow user-generated content (UGC) shapes customer loyalty
Read moreHow user-generated content (UGC) shapes customer loyalty In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand...
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Customer engagementHow to build customer loyalty in 5 simple steps
Read moreHow to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....
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Customer engagementHow has customer loyalty changed?
Read moreHow has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...
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Customer engagementWhy every email contact is a customer
Read moreWhy every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...
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Customer engagementHow to use empathy in your marketing
Read moreHow to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...
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Customer engagementHow to fly the flag in your marketing
Read moreHow to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...
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Customer engagementHow to add cultural events to your marketing calendar
Read moreHow to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...
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Customer engagementSports marketing strategies: how to keep fans engaged all year round?
Read moreSports marketing strategies: how to keep fans engaged all year round? Customer engagement As marketers, we understand why engagement is paramount. Engagement is about empowering the customer to connect with...
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Customer engagementHow to make your emails stand out from the crowd
Read moreHow to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...
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Cross-channel marketing5 marketing trends defining customer experience in 2022
Read moreHitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...
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Customer engagementHow to improve customer engagement
Read moreCustomer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.
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Customer engagementThe changing shape of Adobe Commerce
Read moreThe changing shape of Adobe Commerce Customer engagement Dotdigital and Adobe have, in ecommerce terms, been in partnership for a very long time. The first Adobe Commerce extension (then: Magento)...
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Customer engagement4 ways to drive Black Friday customers to shop again over the holidays
Read morePrepping your Black Friday marketing strategy is essential. This is your biggest opportunity to acquire new customers and you need to be ready to turn them from one-hit wonders to repeat purchasers.
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Customer engagementHow to reduce barriers to purchase
Read moreEcommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.
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Customer engagementIt’s time to get to know your customers
Read moreDid you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?
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AutomationWhat is the perfect ecommerce customer journey?
Read more2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to...
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Customer engagementHow to improve key customer touchpoints
Read moreCustomer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.
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Customer engagement3 B2B marketing strategies proven to drive revenue
Read moreB2B, but still B2P: Business to people.
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Customer engagement5 rules to make your emails ‘shareable’
Read moreMaking your email marketing content shareable is a great way to improve brand awareness and increase the size of your marketing lists.
