Will Robertson

Confused about the difference between marketing ROI and revenue attribution? This blog explains how revenue attribution provides a clearer picture of which marketing channels drive sales and revenue for your business.

Get all the detail on the latest Dotdigital release. Discover advanced cross-channel personalization, new self-serve webhooks, and improved reporting.

MMS marketing provides an engaging multimedia experience and enhances your customer engagement. Learn more about how MMS marketing differs from SMS and its benefits for your marketing success.

Discover everything new in Dotdigital's first release of 2024.

Explore Dotdigital's top 5 releases for 2023 including WinstonAI, unified data, SMS/MMS channels, enhanced UI/UX, and powerful integrations.

Discover our latest release with new WinstonAI™ features and the launch of MMS for North America.

Read about all the new features launched this September

We’ve got your back. How back in stock notifications supercharge loyalty and retention.

Discover the new features available in our May release.

Get ready to improve your customers' experiences with our latest release.

Discover the latest updates coming to the Dotdigital platform.

Discover the latest features and benefits of Dotdigital's updated integrations with Yotpo.

Navigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...

How to develop a single customer view Valuable customer relationships take time to develop, and failure to do this properly could mean losing out on the ability to engage with...

How user-generated content (UGC) shapes customer loyalty In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand...

How does your stack measure up? A marketing stack is a key element of many businesses nowadays. In this blog, we’ll cover the history of marketing technology, why it’s important...

You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...

Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

Let’s talk Revenue Attribution… Industry trends You’ve probably heard the term “revenue attribution” used over recent years as it’s become a more commonly used term within the marketing sphere. This...