Segmentation
Segmentation is an essential email marketing tactic. It ensures you’re getting the right message to the right customers, every time. Relevancy drives engagement, which results in conversion.
Using segmentation tactics, you will see significant improvements in your marketing. Learn more about how you can add segmentation to your marketing strategy.
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Automation
7 Steps to Make Customer Re-engagement a Whole Lot Easier
Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...