Segmentation

Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.

Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?

Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?

Keep up with high consumer expectations with these strategic marketing tactics.

Learn about the essential targeted email marketing best practices.

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

RFM is a popular model for retailers that profiles shoppers' behavior. It segments them into easy-to-target personas; from your best customers to those who have stopped purchasing.

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

A look back at 2021 Not so fast, 2022 Artificial Intelligence, Automation, Customer data, Reporting, Segmentation Every year Dotdigital gives its employees a break between Christmas and the new year....

Five New Year's resolutions to elevate your marketing automation strategies Segmentation 2021 was a year of trial and error. Many merchants in Singapore were left trying to establish what works...

It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.

Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

Everyone wants their email delivered into their customers' inbox which makes the art of deliverability critical to the success of senders.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.

December is the month we all love. It's when we all take a break from work and jump on the festive bandwagon. This is also the time when customers and businesses refuel by looking back at the year that was, to identify their wins and more importantly their losses, allowing them to strategize for the coming year. This approach is similar for digital market space, too.

When you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.

The recency, frequency, and monetary (RFM) persona model has been a useful tool for retailers and merchants for a while now...

Whether you’re a small business or a global brand, knowing your audience is a fundamental for all email marketing communications, along with other channels like social, paid and SMS. You wouldn’t want to send a newsletter containing information on local places to eat in New York when you’re living in a small village on the outskirts of Paris!

...And using marketing automation in your lead scoring.

If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...