Chris Cano
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5 things to consider when replatforming for ecommerce
There are no second chances at first impressions.
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Customer data
Paperchase engages customers with birthday scratchcards
Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.
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Dotdigital life
Pride 2021: why being loud and proud still matters
Pride month is a pivotal time of year not just for the LGBTQIA+ community, but for everyone that experiences hate and prejudice because of who they are.
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Automation
How post-purchase marketing can drive customer delight
Make the aftersales experience count
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Industry trends
Top five content trends for 2021
So far, the 2020s have proven to be a very challenging time for marketers. As the entire world changed beyond recognition, consumer behavior shifted overnight to reflect lives more likely to be lived in private, at a slower pace, and with less financial stability.
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Email marketing
10 mistakes to avoid when building email templates
Make sure you've got the email template fundamentals covered
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Email marketing
7 email marketing components to test
Testing, testing, testing. It’s a word that every skilled email marketer knows well.
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Awards
Glittering examples of marketing excellence: dotties winners revealed
What a spectacular night! Congratulations to all the winners – your trophies were well deserved. The panel of judges, everyone at dotdigital, and fellow attendees commend your superb marketing efforts in what’s been a challenging year.
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Marketing skills
Supercharge your email marketing with online surveys
It's not just who you know – it's what you know about them.
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Customer engagement
6 ways to make your CTA stand out
Tried-and-true tactics to make your audience click
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Email marketing
10 email tactics to drive more sales this holiday season
Email marketing is the bedrock of a successful holiday season. And while Black Friday isn’t upon us just yet, it’s a different story for marketers. September is a time for...
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Email marketing
8 tips for effective seasonal email marketing
Seasonal email marketing is upon us again. Sure, summer is still in full swing, but for retailers now is the time to start thinking about the holidays. Your email marketing...
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Email marketing
13 ways to audit your email marketing campaigns
Want to get more out of your email marketing sends? Work out where you should be investing more time.
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Automation
10 resources to improve your marketing automation strategy
Spruce up your marketing automation with our top content picks.
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Customer engagement
Post-sale email marketing – how to dramatically increase your ROI
Persuading a website user to visit your site and make a purchase isn’t the end of the your email marketing cycle – it is just the beginning.
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Customer engagement
6 ways to drive repeat purchases
You spend time and resource driving traffic to your site, only to lose customers after their first purchase. Sound familiar? We've got the cure.
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Industry trends
All the best marketing resources this month
The cream of content from May 2020
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Industry trends
How to integrate ethical practices into your marketing
Focusing on the moral principles that govern a person's behavior or activity should be in every brand's DNA.
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What’s the difference between multichannel and omnichannel marketing?
Omnichannel is a panoramic, unbroken view of your customers
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Email marketing
Dotdigital positioned as a strong performer in The Forrester Wave™ for the first time
dotdigital, a "tech-first option," holds its own with enterprise marketing cloud competitors
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Industry trends
5 ways you can adapt to rising online demand
We all order from home. But if you’re like me – someone itching for ideas to pass the time away – demand for must-haves at home has all of a sudden skyrocketed.