Chris Cano

Marketers are beginning to realize the growth opportunities of voice

It’s frustrating when your emails don’t get opened and engagement rates are low. But it can come as no surprise when so many of us, time-poor and under-resourced, deviate from the email rulebook.

Deliver an engaging customer experience by focusing your optimization efforts

Grid Report for Marketing Automation assesses the voice of real software users.

One week to go until the biggest retail rush of the year. Are you ready?

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Digital Doughnut's 'The State of Customer Engagement' report is here. Published by London Research, in partnership with dotdigital, the report dives into the insights of nearly 700 marketers for an unmissable overview of the customer engagement landscape.

Omnichannel is the pioneering way forward in marketing but one thing hasn't changed: our love for email. Email still rules the roost!

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales...

There's so much shoddy content out there that good content can give your brand a competitive edge.

In light of recent events: Pride needs your support like never before. Stop what you’re doing and wave that rainbow flag like a queen.

Win over your customers with these must-do engagement tactics

Christmas wind down? Let's start winding up for 2019.

Discover which entries caused a sensation at last night's dotties

Make spooktacular returns on the Halloween hype

Consumers commanded a different experience from brands; and just like that, marketing became a mobile affair.

With concerns over privacy on the rise, and the industry ever-crowding with competition, it's time your top lead-generation tool got an upgrade.

As marketers, we’re used to the bottlenecks that impede our strategy from materializing. And yet, the solution to your woes is staring you right in the face: marketing automation.

The likelihood of conversion depends on how well you pair the emotional and rational elements of your email marketing. There’s a lot to be gained from getting this marriage spot on.

What can you learn from the worst in email?