Juliette Aiken

What’s new in Dotdigital Customer data, Reporting Today marks the release of our first product launch of 2022. Thousands of people use our platform every day to deliver better customer...

A look back at 2021 Not so fast, 2022 Artificial Intelligence, Automation, Customer data, Reporting, Segmentation Every year Dotdigital gives its employees a break between Christmas and the new year....

To SCV or not to SCV? Single customer view, 360-degree view of the customer, golden record – all of these terms and more have been bandied around marketing circles for...

Data. We all have it (some would argue too much of it), yet most of us struggle to make use of it on a day-to-day basis. And so it’s not surprising then that Gartner’s 2020 Marketing Data and Analytics Survey found that “Marketing Analytics only influence 54% of marketing decisions made”. 

There’s no shortage of data in the life of the marketer, or tools that set out to help you tell better stories with it. So for this Q&A, I spoke to Blake Jackson, dotdigital’s very own Head of Online Marketing, about his favorite reporting tools, how he uses Data Studio to blend a variety of data (with a little help from our Google Sheets integration), and how storytelling through data makes a difference.

Loyalty as we understand it has changed, and that’s OK.

If you’re anything like me, you have a bunch of different usernames, passwords, and varying combinations of each to login to the platforms you use every day. Keeping track of these can feel like a task on its own.

Did you know that we launched four major platform releases this year? We've put a lot of work into the development of our platform, delivering more value for all our customers. In case 2020 feels like a blur, here’s what you need to know…

We’re all too well aware of the circumstances that are rapidly changing both our work and personal lives right now.

Why do we talk about all the cool stuff that doesn’t exist (yet)?