In common: dotdigital’s new diversity series

If you were lucky enough to join us at the Summit earlier this year, you may have decided to pop in to one of our personal development sessions. Because to us, empowering marketers isn’t only about supplying you with the tools to work smarter. We wanted to ensure all visitors, who took time out of their busy work schedule, left our event fully equipped to be the best marketers they could be.

Your feedback proved they were a massive success. So, we wanted to find a way to keep giving back to the community. To share learning, support one another, and help us develop personally, as well as professionally.

Whether it’s breaking down stereotypes, improving physical and mental wellbeing, or breaking the glass ceiling, we’ll be tackling the hot topics facing everyone in the workforce today.

Building a stronger community

dotdigital is frequently talking about how the modern world is changing the behaviors of consumers – but it’s also changed the workplace.

We’re under pressure to deliver results faster which is leading to a rise in stress and burnout. It’s now acceptable to talk openly about topics such as sexuality and gender. Society is a glorious mish-mash of cultures and personalities and organizations must work harder to reflect this.

This change must come from within. From us. Not because businesses aren’t trying – they are – but because, to accurately reflect the workforce, the workforce needs to be the ones to shape it. And the best way to do it is to work together.

Women at work

The goal of our first In common event was exactly that. Over the past 100 years, women have taken great strides towards greater equality, and not just at work. In the UK, women finally won their hard-fought right to vote in 1918. By 2018, there’d been two female Prime Ministers and women made up over 30% of board members in FSTE 100.

These positions would have been unthinkable for those fighting for suffrage.

And women are only getting stronger. By 2025, it’s predicted that women will possess over 60% of the UK’s wealth. But that certainly doesn’t mean they’ve reached the peak. There are still many steps that need to be taken to achieve greater gender equality.

For men and women to achieve this, we need to work together, support one another, and ensure that every advancement is equal.

Sparking discussion

In common events are an exciting and safe space where like-minded people can have conversations that spark change. We want every event to reflect the needs, interests, and desires of our audience – and that’s why your feedback is vital. If you have a subject or theme you’d like us to cover, please get in touch and let us know

If you attended our first event, women at work, please be sure to send us your feedback. And be sure to keep an eye out for upcoming In common events, including our mental health awareness event in October.

Thank you to each and every one of the speakers who took the time out of their busy days to make the evening a massive success.