Aparna Gray
Aparna has 22+ years’ experience in the marketing, public relations, and communications fields, with roles spanning across Australia, UK, China, and the United States. She specialises in the SaaS, high-tech and online retail industries and has worked closely within the e-commerce industry in the ANZ and APAC regions.
Prior to Lexer, Aparna headed up APAC Marketing at Dotdigital, ChannelAdvisor and SLI Systems. Aparna’s extensive PR agency experience includes stints at Weber Shandwick in London, Burson-Marsteller in Shanghai, and Bite Communications in San Francisco.
As Lexer’s Vice President of Marketing, she brings her wealth of experience and marketing prowess to the team. Coupled with her infectious energy and creative spirit, she leads a team of stellar marketers working to foster business growth and raise brand awareness through sophisticated marketing campaigns.
Calling Melbourne home for more than 10 years, Aparna loves to cook with a good Pinot Noir in hand, enjoys watching cricket, and loves traveling the world with her husband and two sons.
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Customer data
How retailers can effectively use customer data
Customer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.
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Awards
Retail Fest Australia wrap-up
Retail Fest Australia wrap up Awards Retail Fest 2022, which took place last week in Broadbeach in sunny Queensland, was no less than any Hollywood star-studded event, if not more....
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Email marketing
Key takeaways for businesses from our cross-channel marketing report
Key takeaways for businesses from our cross-channel marketing report Email marketing, News Have you checked out our latest report out of Australia – The future of cross-channel marketing? If not,...
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Awards
dotties APAC awards 2021: winners revealed
dotties APAC awards 2021: winners revealed Awards, Dotdigital life On December 9, Dotdigital hosted the long-awaited Summer Shindig. The virtual event helped us reconnect and thank our customers and partners...
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Industry trends
How to maximize sales during the world’s largest shopping event – Singles’ Day
The day has become one of the most successful global shopping events across Asia and many parts of the world.
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Automation
How Miss Amara used its abandoned cart program to drive revenue
Australian online-only rug merchant, Miss Amara sees a staggering revenue growth with dotdigital’s abandoned cart automation solutions.
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Seasonal
How to prepare for APAC’s holiday season
It’s that time of year when our customers in Asia Pacific are prepping to bag holiday sales for their own answer to Black Friday and Cyber Monday: Click Frenzy in...