Industry trends

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)

If you work in ecommerce marketing, then you know the eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event.

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

What is BIMI and how will it improve your email marketing? Deliverability, Email marketing, Industry trends Recently, the BIMI working group published an update on the support of BIMI by...

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...

You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...

RFM is a popular model for retailers that profiles shoppers' behavior. It segments them into easy-to-target personas; from your best customers to those who have stopped purchasing.

A 6-month retrospect – How have we dealt with Apple’s Mail Privacy protection changes? Customer data, Industry trends The journey to find metrics in a metric-less world Last September, Apple...

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

International Women’s Day 2022 Women in marketing Dotdigital life, Industry trends In honor of International Women’s History Month and International Women’s Day, I thought it would be good to take...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Let’s talk Revenue Attribution… Industry trends You’ve probably heard the term “revenue attribution” used over recent years as it’s become a more commonly used term within the marketing sphere. This...

Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...