Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Customer dataHow to use data to tell a compelling brand story
Read moreContinue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
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Cross-channel marketingHow to build a martech stack for improved marketing performance
Read moreContinue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Industry trendsWhat does responsible marketing mean for B2B?
Read moreRead on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
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Customer engagement3 rules for enhancing your martech stack like a pro
Read moreDiscover the essential rules and cutting-edge strategies for pro-level marketing to elevate your game today
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Cross-channel marketingHow to unify customer data for data-driven marketing
Read moreData-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.
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Artificial IntelligenceThe power of generative AI at your fingertips
Read moreDotdigital’s GPT-3.5 integration powered by WinstonAI is designed to inspire and improve your email marketing. Create more engaging moments with every send.
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Marketing skillsHow to use the World Cup to up your marketing game
Read moreHate it or love it, the World Cup is back and this year it’s a winter competition
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Email marketing5 copywriting tips for the holidays
Read moreHoliday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
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Email marketingHow to write the perfect email marketing copy
Read moreIn the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.
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Email marketing5 best practice tips for email marketing
Read moreIf you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.
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Marketing skillsHow are brands using TikTok in their marketing?
Read moreHow are brands using TikTok in their marketing? Marketing skills, Social media marketing Brands utilizing social media is nothing new. It’s a great way to interact with your audience and...
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Marketing skillsUnderstanding the relationship between long-term strategy and success for ecommerce
Read moreUnderstanding the relationship between long-term strategy and success for ecommerce Marketing skills By the end of this blog, you should hopefully be able to: Identify when is ‘right’ to make...
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Customer engagementHow to improve customer engagement
Read moreCustomer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.
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Industry trends6 marketing strategies to future-proof your marketing
Read morePaving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.
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Marketing skillsA day in the life of an email marketer
Read moreA day in the life of an email marketer Marketing skills Email marketing, it’s said no one actively pursues it, we all landed in email marketing at some point in...
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Email marketingWhat to do if you send an email by mistake
Read moreWhether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.
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Email marketingHow to use social calendar events in your marketing campaigns
Read moreMarketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.
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Email marketingThe 5 don’ts of email marketing design
Read moreIf you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!
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Marketing skillsMarketing events to inspire your next campaign
Read moreAt dotdigital we’re passionate about helping you achieve your marketing goals. That’s why we offer regular free learning experiences for marketers designed to help you exceed your potential.
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Email marketingNon-profit marketing doesn’t have to be complicated, just focused
Read moreIt’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re...
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Email marketing10 mistakes to avoid when building email templates
Read moreMake sure you've got the email template fundamentals covered
