Personalization
Personalization - the art of targeting an email marketing campaign to a specific subscriber by leverating your customer data. The revenue opportunities you can unlock using personalization are unprecedented.
Personalization tactics are many and varied. Ranging from basic personalization like including first names in subject lines, to advanced AI product recommendations based on predicted behavior. Learn more about personalization here.
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Customer data
Understanding what your customers want
The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.
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Automation
How to identify and re-engage lapsed customers
Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.
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Email marketing
Smart email marketing means better ROI
When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.
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Marketing skills
6 ways to change your email content
Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...
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Email marketing
Email marketing campaigns that pack a punch
Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.
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Personalization
4 things you didn’t know product recommendations could do for you
Product recommendations are the best follow-up to a surge in sales.
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Customer data
Behavioral targeting for ecommerce: your step-by-step guide
When you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.
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Artificial Intelligence
Why use AI-powered product recommendations?
Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.
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Email marketing
Personalization has a new standard – are you meeting it?
Why your personalized emails should go beyond first name salutation.