Dotdigital completes the acquisition of COMAPI

I am delighted to announce that the Dotdigital group, the parent company behind Dotdigital, has successfully completed the acquisition of COMAPI, the omnichannel messaging platform. The acquisition is further proof of the continued investment we’re making in the Dotdigital platform to maintain its position as a best-in-class marketing automation solution.

Just as email marketing became marketing automation, today’s forward-thinking marketer is increasingly seeking an omnichannel marketing solution. This acquisition enables faster product innovation to better meet the needs of future marketers, extending our proposition to include mobile messaging comprising of SMS, social media channels and live chat tools.

COMAPI is already a successful brand with strong growth and revenues within the CPaaS market and, with Dotdigital’s full support, will continue to work directly with its customers, which include Gap, eBay, TSB, British Airways, Carphone Warehouse and Collect Plus. Dotdigital and COMAPI already have numerous shared clients which include Superdry, Hayes Recruitment, Daisy Group and betting giant Ladbrokes.

“By adding COMAPI to our business, Dotdigital is executing its vision to be an omnichannel marketing automation platform,” said Milan Patel, CEO of Dotdigital group.

“COMAPI has built an impressive platform which, integrated with our software, will allow our customers access to the next generation of consumer engagement marketing technology, aiding retention and boosting our competitive advantage in securing new customers. We are pleased to welcome the COMAPI team and look forward to supporting their business plan and introducing their technology to our global customers.”

COMAPI’s Managing Director Paul Putman, who was involved in the deal, commented on how the merger will have a positive impact on the CPaaS market:

“We are all excited by the opportunity the acquisition represents. It enables COMAPI to accelerate its plan and take advantage of the rapid growth in the CPaaS and conversational commerce market. I also believe that with this acquisition, the Dotdigital group of companies will be the obvious technology providers of choice to any business or software platform that needs to communicate with consumers over digital, social and mobile channels.”

COMAPI has been supported by various funders which has helped it to develop and grow over the last 16+ years. Technology Venture Partners LLP’s Nick Simmonds commented on how the news marks a successful exit for COMAPI’s previous funders:

“It has been a pleasure working with Paul Putman and the team at COMAPI and we are delighted with the way in which the company has developed into a technology leader in the conversational messaging market space. We wish the company every success for the future.”

We were already excited about the future, and we are even more so with today’s news. Please join me in welcoming the COMAPI team into the Dotfamily.

For more information about the omnichannel technology, visit www.comapi.com.