Industry trends
Knowing what’s hot and what’s not is vital for staying on top of your competition. Marketing is an ever-changing art, but to make your life easier Dotdigital are always keeping an eye on the latest industry trends.
Reporting on everything from new marketing tech to buzzwords, fads, and the impact of the economy on your marketing budgets, Dotdigital is your one-stop-shop for all things marketing.
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Industry trends
What is a tech stack? A guide for charity organizations
Building a tech stack that propels your charity forward requires careful planning and strategic selection. Discover how to maximizes efficiency, enhances donor relationships, and drives meaningful impact.
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Industry trends
How to build the perfect ecommerce tech stack in 2024
Ecommerce tech stacks are often sprawling, stressful, and unnecessarily complicated. Discover how to simplify your operations, improve efficiency, and boost results.
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Industry trends
The future of martech
The martech industry is evolving rapidly. Learn to make smart investments, prioritize customer-centricity, and streamline your tech-stack for improved marketing performance.
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Industry trends
4 trends shaping the future of marketing (from Marketing Showcase)
The ever-evolving world of marketing automation presents new challenges and opportunities for marketers. Read on to learn four key areas marketers can utilize when it comes to the latest technology available.
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Industry trends
2025 mobile marketing predictions
Want to learn the latest strategies for successful mobile marketing in 2025? Keep reading to discover the top trends and how to utilize them to reach your target audience and enhance engagement.
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Industry trends
How machine learning reads your mind: The personalization power of Spotify playlists
Ever wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.
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Industry trends
Key takeaways from the Nashville Retail Summit
Dive into the Nashville Retail Summit highlights, where industry leaders discuss the future of ecommerce.
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Industry trends
What is responsible marketing?
Find out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.
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Industry trends
SMS for B2B: How sales reps can close more orders with text messaging
Discover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.
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Automation
Marketing automation vs. personalization: which one should you choose?
Boost your marketing with proven tactics combining personalization and automation.
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Industry trends
A Dotdigital Summit interview with Spektrix’s data expert, Sarah Frost
Gain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.
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Industry trends
Insights from Stroke Association’s Lily and Emma at the Dotdigital Summit
It’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.
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Industry trends
Le Col’s game changing strategy – an interview with Summit speaker, Chris Palmer
Uncover Le Col's groundbreaking strategies in our interview with Chris Palmer.
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Industry trends
Dotdigital retains its ISO certifications
See how Dotdigital has retained three ISO certifications.
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Automation
What is customer intent and how to use it in your marketing
Unlock the power of customer intent to transform your marketing.
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Customer engagement
How to create interactive customer experiences
Brands must strive to craft memorable customer experiences that captivate and engage their audience.
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Artificial Intelligence
Predictive analytics: Using customer data to future-proof your business
This powerful tool will supercharge your marketing strategy.
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Artificial Intelligence
What’s new in Dotdigital: Improved UX and AI powered insights
Discover the new features available in our May release.
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Industry trends
What does responsible marketing mean for B2B?
Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
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Customer data
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
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Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.