Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Marketing skillsRICE 2024: turning retail trends into marketing strategies
Read moreRetail is changing fast. Discover how to stay ahead with insights from the 2024 Retail Innovation Conference. Learn how to build loyal customer communities, captivate Gen Z, and create seamless shopping experiences across every channel.
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Marketing skillsKey takeaways from the Americas Dotdigital Summit Roadshow
Read moreDive into the highlights of the Americas Dotdigital Summit Roadshows. Discover how AI is revolutionizing email marketing, master the art of deliverability, and learn how to build stronger customer relationships through cross-channel strategies.
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Marketing skillsDotdigital insider: how to create click-worthy email templates
Read moreStruggling with email engagement? Sharon Godfrey a Senior Digital Creative at Dotdigital shares valuable tips and best practices for crafting effective email templates that resonate with your audience and boost conversions.
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Marketing skillsHow brands are redefining Paris 2024 Olympic marketing
Read moreThe 2024 Paris Olympics is expected to be more than just a summit of athletic achievement. It's evolving into a significant event for marketing as well. Continue reading to discover how brands are engaging with audiences on a global scale.
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Marketing skillsWhat strategies can retailers employ to foster sustainable growth in 2024?
Read moreExplore effective strategies for retailers to foster sustainable growth in 2024. From embracing live selling to prioritizing customer loyalty programs, discover key insights to drive revenue and enhance customer engagement.
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Marketing skillsWhy you should consolidate your martech stack
Read moreFeeling overwhelmed by marketing tools? Consolidate your martech stack and unlock a world of efficiency. Dotdigital's all-in-one marketing automation platform streamlines workflows, boosts results, and empowers you to achieve your marketing goals.
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Marketing skillsHow to train your ChatGPT: powerful prompts for marketers
Read moreMarketing on repeat? Hit refresh by utilizing generative AI. Discover powerful prompts to spark creativity and keep your audience glued to your brand.
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Marketing skillsHow we revived an apparel brand with data-driven marketing
Read moreDiscover how Dotdigital's data-driven marketing tools helped an apparel brand combat declining sales and low engagement by creating personalized and engaging experiences.
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Marketing skillsRedefining digital experiences: Merging marketing and web development
Read moreDive into this blog post to discover the latest trends and technologies that are bridging the gap between marketing and web development.
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Email marketingHow to write email subject lines that get opened
Read moreThese tips will make your email subject lines stand out of the inbox.
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Marketing skillsTrends we’ve identified from the 2023 Chicago Retail Summit
Read moreDive into the key trends from the 2023 Chicago Retail Summit as we explore the power of personalization, embracing AI, and understanding shifting consumer expectations.
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Marketing skills5 ways customer empathy can transform your strategic planning
Read moreExplore JH's insights on embracing customer empathy in strategic planning to drive sustainable success amid the rapidly changing marketplace.
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Marketing skills7 innovative email segmentation techniques
Read moreHere’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.
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Email marketing5 tips for a successful holiday marketing campaign
Read moreUnlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Marketing skillsData privacy in marketing: best practices and key considerations for marketers
Read moreUnlock the secrets to ethical marketing and understand privacy our data-driven world.
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Artificial IntelligenceSEO copywriting tips for marketers
Read moreLearn the best SEO copywriting tips and techniques.
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Email marketing3 quick ways to reduce unsubscribes
Read moreLearn to reduce email unsubscribes with three simple strategies.
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Marketing skillsGDPR: Five years on and what have we learned?
Read moreGDPR implementation has brought about a transformative impact on the digital landscape.
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Artificial IntelligencePredictive analytics: Using customer data to future-proof your business
Read moreThis powerful tool will supercharge your marketing strategy.
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Email marketingEmail marketing metrics you need to know
Read moreThese are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.