Jenna Paton

Building a tech stack that propels your charity forward requires careful planning and strategic selection. Discover how to maximizes efficiency, enhances donor relationships, and drives meaningful impact.

Ecommerce tech stacks are often sprawling, stressful, and unnecessarily complicated. Discover how to simplify your operations, improve efficiency, and boost results.

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

Generic marketing won't win in the financial services industry. Learn how to engage every customer with personalized messages by using marketing automation.

Is International Women’s Day becoming little more than another opportunity to sell? How can you plan a IWD strategy that makes a difference? Let's find out.

Another Super Bowl has come and gone and it’s time to dive into the best and worst ads of the year.

Now that Black Friday 2023 has come to an end, it’s time to run the numbers.

We can’t deny it any longer - ‘tis the season for festive flurries to fill our screens.  

Discover 20 marketing hacks to help you succeed this Black Friday weekend.

Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.

Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

It’s no secret that customer data is the key to targeted and data-driven marketing.

Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)

Hate it or love it, the World Cup is back and this year it’s a winter competition

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.