Natasha Lainsbury
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Industry trends
Le Col’s game changing strategy – an interview with Summit speaker, Chris Palmer
Uncover Le Col's groundbreaking strategies in our interview with Chris Palmer.
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Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Customer data
How can you gauge customer interest?
Your customer engagement strategy can be boosted with contact scoring and eRFM.
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Customer data
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagement
How brands can embrace International Women’s Day
This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Customer data
Zero-party and first-party data: everything you need to know
Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Customer engagement
How charities can maintain holiday giving spirit all year long
December is the month of giving, so we’re looking at how charities can encourage this level of activity all year round.
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Email marketing
Christmas ads 2022: winning elements and how to apply them to your email marketing
Christmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.
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Email marketing
10 email marketing optimization strategies
Email is a strong channel, so how do you get the most from it? Here are our top ten tips.
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Customer engagement
How to keep customers engaged when your product has a long lifecycle
How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...
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Automation
How to drive revenue from abandoned carts
How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.
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Customer engagement
How to engage every audience this holiday season
How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...
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Cross-channel marketing
10 ways to keep your blog relevant
10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...
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Customer engagement
How to nail Hallmark holidays
How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...
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Email marketing
How to combine your email and social strategies
Email? Social? Or email and social? These two marketing channels are frequently viewed as being in competition, but we think they work pretty well in tandem.
Check out our infographic and discover how you can unite your email and social strategies.
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Customer engagement
Why every email contact is a customer
Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...
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Dotdigital life
Inspiring Pride icons who paved the way
Inspiring Pride icons who paved the way Dotdigital life June is Pride month, a month that means so much to so many. Pride is the movement for equality and acceptance...
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Cross-channel marketing
How using data in your campaigns will score you points
How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...
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Customer engagement
How to use empathy in your marketing
How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...
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Customer engagement
How to fly the flag in your marketing
How to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...
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Email marketing
5 ways email and social can help each other out
The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.