Cheatsheet

Black Friday quick wins

Kick-start your Black Friday planning with exclusive trend insights and predictions

In this cheatsheet, we share exclusive data taken from the Dotdigital platform to identify the trends that emerged during last year’s Black Friday event.

Learn the behavioral trends from both sides of the coin, brands and consumers, so you can get the inside scoop on Black Friday 2024.

Combining analysis and predictions, you can discover how to generate high customer engagement and drive record-breaking revenue this Black Friday.

Discover:

  • How to reduce audience fatigue as Black Friday promotions continue to grow
  • How to drive revenue and engagement by email despite inboxes being busier than ever
  • The automations proven to work, with tips to optimize for the Black Friday period
  • The short, sharp communication channels that are perfect for Black Friday sales
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