Customer data
Customer data is a hot topic for marketers. Your customer data holds the key to marketing success. It will give your marketing strategy direction rooted in data, but for it to do that you need the tools to tap into your customer data insights.
Dotdigital’s powerful customer data analytics will help you turn insight into actions. We’re here to answer all your customer data questions, from diving into customer data platforms to single customer view.
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Customer dataThe DPDI Bill: What this means for marketers
Read moreDiscover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
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Customer dataThe power of preference centers
Read moreDiscover how preference centers can drastically improve your email marketing strategy by respecting customer data privacy, offering personalized experiences for maximum engagement, and conversion.
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Customer dataDotdigital’s 2023 releases wrapped up: what’s landed this year
Read moreExplore Dotdigital's top 5 releases for 2023 including WinstonAI, unified data, SMS/MMS channels, enhanced UI/UX, and powerful integrations.
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Customer dataApple iOS 17 link tracking protection: a marketer’s guide
Read moreLearn all about Apple's iOS 17 update, how its link tracking protection affects digital marketing, and tips to adapt strategies for a privacy-focused future.
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Customer dataSimple Dotdigital integration with WordPress
Read moreExplore Dotdigital's integration with WordPress. Learn how to get started with signup forms, data capture, surveys, and popovers.
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Customer dataWhat’s new: WinstonAI updates, SMS in seconds, and the new Dotdigital app
Read moreRead about all the new features launched this September
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Customer dataHow to use data to tell a compelling brand story
Read moreContinue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
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Customer dataHow to leverage customer data and the single customer view
Read moreDiscover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.
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Cross-channel marketingHow to build a martech stack for improved marketing performance
Read moreContinue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Customer dataWhat is eRFM?
Read moreKeeping your customers engaged is easier with our eRFM segmentation tool.
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Customer dataHow marketers can use data to shift from acquisition to customer retention
Read moreFind out how you can improve customer retention by using customer data.
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Customer dataA quick guide to customer data tools
Read moreRead our quick guide to unlock tips on how to create customer experiences that convert.
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Cross-channel marketingHow to unify customer data for data-driven marketing
Read moreData-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.
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Customer dataHow can you gauge customer interest?
Read moreYour customer engagement strategy can be boosted with contact scoring and eRFM.
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Customer dataA complete guide to customer data
Read moreIt’s no secret that customer data is the key to targeted and data-driven marketing.
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Customer dataHow retailers can effectively use customer data
Read moreCustomer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.
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Customer dataOpt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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AutomationWhat is a CXDP? Customer experience and data platform
Read moreCXDPs help marketers create customer experiences that convert. But how does the platform work?
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Customer dataWhat’s new: hyper-personalization and optimized data
Read moreGet ready to improve your customers' experiences with our latest release.
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Customer dataZero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Customer dataWhat’s new in Dotdigital: improved analytics and insights
Read moreDiscover the latest updates coming to the Dotdigital platform.