Dotdigital blog

September 2024 social media calendar

Discover marketing opportunities for September, with information on important dates and innovative content ideas for Labor Day and World Alzheimer’s Day.

September is packed with opportunities to connect with your audience and make a difference. From raising awareness for important causes like Greenpeace Day to the start of a new school year, there’s something for everyone.

This social media calendar highlights key dates, themes, and inspiration to help you create engaging content throughout the month. Whether you’re looking to boost brand awareness, drive engagement, or support a worthy cause, this guide has you covered.

Let’s dive into September and make the most of this exciting month.

Themes for the month

Childhood Cancer Awareness Month
Suicide Prevention Month
Friendship Month
Back to School
September 2 – Labor Day #LaborDay
September 2 – World Coconut Day #WorldCoconutDay
September 4 – Eat An Extra Dessert Day #EatAnExtraDessert
September 5 – International Day of Charity #CharityDay
September 6 – Read a Book Day #ReadABookDay
September 7 – Superhuman Day #SuperhumanDay
September 8 – International Literacy Day #LiteracyDay
September 8 – Summer Paralympics ends #Paris2024
September 8 – Stand Up To Cancer Day #KissCancerGoodbye
September 11 – Day of Service and Remembrance #911Day
September 13 – Positive Thinking Day #PositiveThinkingDay
September 15 – Greenpeace Day #GreenpeaceDay
September 19 – Talk Like a Pirate Day #TalkLikeAPirateDay
September 21 – International Day of Peace #PeaceDay
September 21 – Miniature Golf Day #MiniGolfDay
September 21 – World Alzheimer’s Day #Alzheimer’sDay
September 22 – Car-Free Day #CarFreeDay
September 22 – Hobbit Day #LordOfTheRings
September 22 – National Ice Cream Cone Day #NationalIceCreamConeDay
September 22 – First Day of Fall #1stDayOfFall
September 24 – National Punctuation Day #NationalPunctuationDay
September 26 – European Day of Languages #EDL2024
September 27 – World Tourism Day #WTD2024
September 28 – International Rabbit Day #InternationalRabbitDay
September 28 – Good Neighbor Day #GoodNeighborDay
September 29 – World Heart Day #HeartDay
September 30 – Love People Day #NationalLovePeopleDay

Suicide Prevention Month

September is Suicide Prevention Month. It’s a time to raise awareness about mental health, reduce stigma, and provide support resources. Let’s prioritize mental well-being and encourage open conversations about suicide prevention. By sharing information, promoting help-seeking behavior, and creating a supportive community, we can make a difference.

Back-to-school

Back-to-school season is a great time to connect with your audience. Whether you’re targeting students, parents, or teachers, there are plenty of opportunities to create engaging content.

Justice, back-to-school email marketing campaign.

If you need more inspiration for back-to-school, you can read our blog on back-to-school email marketing tips to inspire your next campaign.

September 2 – Labor Day

Labor Day is a public holiday in the United States celebrated on the first Monday of September. This day honors the contributions of workers to the country’s prosperity and well-being.

Gold Belly, Labor Day email marketing campaign.

Candy Warehouse, Labor Day email marketing campaign.

If you need more inspiration, you can read our Labor Day email marketing examples.

September 2 – World Coconut Day

World Coconut Day celebrates this versatile fruit and its many uses. From the creamy meat to the refreshing water, coconuts are a tropical treasure. Why not join the celebration? Share your favorite coconut recipes, products, or memories. You could also highlight the environmental benefits of coconuts or support coconut farmers. Get creative and show your love for this amazing fruit.

Bubbleology, World Coconut Day social media campaign.

September 4 – Eat An Extra Dessert Day

Indulge your sweet tooth on September 4. It’s Eat An Extra Dessert Day. Whether you prefer classic cakes, decadent cookies, or frozen treats, this is your day to enjoy an extra helping without guilt. Share your favorite dessert pics, recipes, or local dessert spots. Let’s celebrate the joy of sweet treats together.

Aldens Ice Cream Eat An Extra Dessert Day social media campaign.

September 6 – Read a Book Day

Encourage your audience to unplug and unwind with a good book. Share your favorite reads, book recommendations, or author spotlights. You can also host a book club or giveaway to engage your followers. Let’s celebrate the joy of reading together.

Scholastic, Read a Book Day email marketing campaign.

One Carlyle, Read a Book Day social media campaign.

September 15 – Greenpeace Day

On September 15, Greenpeace Day celebrates the organization’s efforts to protect the environment and promote peace. Participating in Greenpeace Day is a great way to show your commitment to environmental and social responsibility. You can incorporate Greenpeace Day into your brand’s marketing and customer outreach by offering relevant content, advice, and initiatives that encourages your customers to make more sustainable choices. This engagement with environmental issues can enhance your brand’s reputation and make a genuine difference in the world.

Greenpeace USA, Greenpeace Day email marketing campaign.

September 21 – World Alzheimer’s Day

World Alzheimer’s Day aims to raise awareness of dementia and Alzheimer’s disease. Share information about the disease, support resources, or personal stories. You can also encourage your audience to donate to Alzheimer’s research or participate in fundraising events.

Women's Alz Movement, World Alzheimer’s Day social media campaign.

September 22 – National Ice Cream Cone Day

It’s time to scream for ice cream. September 22 is National Ice Cream Cone Day, a day dedicated to celebrating the perfect union of creamy ice cream and a crispy waffle cone. You can capitalize on this sweet occasion by offering limited-edition flavors, running cone-themed contests, or partnering with local ice cream shops for exclusive deals.

Baskin-Robbins, National Ice Cream Cone Day email marketing campaign.

September 27 – World Tourism Day

World Tourism Day celebrates the impact of tourism on culture, economy, and environment. Share your travel experiences, destination highlights, or sustainable tourism practices. You can also run a travel-themed contest or giveaway to engage your audience.

Statista World Tourism Day social media campaign.

September subject line ideas

Crafting compelling subject lines is essential for capturing your audience’s attention and driving email engagement. To help you create standout subject lines, we’ve analyzed top-performing email campaigns from last September.

Key trends from last year

Our data shows that subject lines incorporating personalization, urgency, and a strong call to action generated the highest click-through rates. Popular elements included:

Personalization: Using recipient names (e.g., @firstname@)
Urgency: Creating a sense of time-limited offers (e.g., “last chance,” “1 week to go”)
Value proposition: Communicating the benefit (e.g., “save up to NUMBERPERCENT%”)
Event-specific language: Use to improve engagement for event-related communications (e.g., “Thank you for attending or registering”).

September-inspired subject line ideas

Leveraging these insights, here are some September-themed subject line ideas to inspire your campaigns:

Labor Day: ⏰ Last chance to register for our Labor Day event
World Coconut Day: @firstname@ don’t miss out on our World Coconut Day special offer
Eat an Extra Dessert Day: 😋 Indulge in our September treats
Summer Paralympics Ends: 🏅 2 weeks to go until our Summer Paralympics Closing Ceremony watch party
Read a Book Day: 📚 Immerse yourself in a captivating read
Stand Up To Cancer Day:🎗️ Stand united in the battle against cancer
First Day of Fall: 🍁Welcome autumn’s enchanting charm
World Heart Day: ❤️ Prioritize your heart health today
World Tourism Day: 🌴 Dreaming of a getaway? Explore our travel deals – save up to 25
Love People Day: 🤗 Spread kindness and embrace humanity

While the ideas provided can be a starting point, it’s important to customize them to match your distinct brand voice. Feel free to try out emojis, playful language, or a sense of urgency to capture attention.

For an added creative spark, you can also use AI-powered generative tools like WinstonAI to brainstorm new ideas, adjust the tone, or refine the length of your subject lines.

Spark engagement with your September marketing campaigns

September is packed with opportunities to connect with your audience. Our comprehensive social media calendar highlights key dates and themes to help you create engaging content that resonates.

By aligning your marketing efforts with these popular moments, you can boost visibility, increase engagement, and build stronger relationships with your customers. Let’s make this September your most successful yet.